JOB ROLE:
MEMBERSHIP AND MARKETING SPECIALIST

March 2019 - February 2020

Responsible for companywide acquisition and retention efforts through creative integrated marketing campaigns, lead generation, social media strategy and experiential marketing.

• Launched a successful email renewal campaign that generated over $1 million dollars in revenue. 

• Obtained over 600 MQLs through an integrated marketing campaign that targeted individuals on their SAP implementation journey.

• Added more than 100 new organizations to the companywide ASUG membership, which led to over $500,000 in new revenue.

• Prepared and monitored a marketing budget of over $100,000 and allocated funds wisely to campaigns.

• Led the growth of our C-suite membership programs' participation by 31% by developing the program's value proposition and improving marketing targeting tactics.

• Oversaw the production and design of all ASUG branded merchandise.

• Created powerful and significant member experiences at ASUG events by developing experiential marketing campaigns for seven ASUG in-person events.

• Created consistent and adept messaging to reach multiple target audiences, presenting content in appealing ways across various segments and demographics.

• Developed integrated marketing campaigns through HubSpot, online community engagement and other types of outreach to better serve our members' needs.

• Designed two marketing sales enablement pieces to show the value an ASUG membership could bring to member prospects.

• Wrote briefs for use by internal teams and external partners that distilled customer insights, business objectives and success criteria into actionable creative development.

• increased success in marketing outreach.

• Manage the Membership and Marketing Specialist, working together to provide excellent customer service and an engaging member experience.

• Oversee consistent CRM updates and operational improvements to ensure seamless membership processing and data integrity.