JOB ROLE:
MEMBERSHIP AND MARKETING MANAGER

March 2020 - Present

Responsible for developing, creating and implementing distinctive membership marketing campaigns via social media, email and mail to acquire, engage and retain members.
​

• Created a marketing playbook to ensure NAPABA's messaging is consistent on all channels.

• Developed relevant content to promote member engagement through the NAPABA website and the Association’s social media channels, resulting in an 86% increase in viewership.

• Write and distribute monthly membership newsletter.

• Analyze messaging and make necessary adjustments to tailor subsequent communications for increased success in marketing outreach.

• Manage the Membership and Marketing Specialist, working together to provide excellent customer service and an engaging member experience.

• Oversee consistent CRM updates and operational improvements to ensure seamless membership processing and data integrity.